How Social are We?

With a photo or a video and a few words you can be connected around the world.

Ah, social media how much it has done for our society. With a photo or a video and a few words, you can connect with friends, family and even fans or followers across the country and around the world. This connectivity, while allowing the world to become more connected, has taken a toll on personal connections.

While my writings may often bring up shadows of the olden days, there are many times that its relevance tries to bring about things that really matter. One of those is personal connection with others.

I could once again go into a long discussion about the days of yore’ but I’ll try to keep it simple and to the point.

The world has never been isolated, everyone depends on someone for something else whether they admit it or not. The difference is that today we are connected to so much that we have lost the ability to cultivate real meaningful relationships with others. We snap a photo take a video and share it our profiles so that the entire world can see a highlight reel of our lives, we don’t let the world see what a mess we are.

We once had to look people in the eye and shake their hand to close a deal,

we went to the bank, talked to a banker at our local branch then wrote a check for our house payment, now, I pay my mortgage online and I’ve never spoken to a real person at that bank. I like the convenience of online shopping and paying my bills, I also appreciate social media for several reasons, I like seeing the people I went to school with and my family are all connected, but the real connection is not on social media, its in the relationship. I read articles on marketing and sales regularly and the prevailing wisdom that every one of them says is to build relationships with customers. Certainly they promote this relationship building through social media and email campaigns which of course is only a means to get customers in the door, so that you can start building relationships with them, find out what they like, when their birthday is and so on.

This connectivity however, doesn’t make a business know you personally,

It means they have all the information they need to try and sell you something. You give up this information willingly, sort of, every time you search the internet, your device grabs that information and is used to make sure that things you’re interested in get in front of you. Facebook does the same thing, they ask you if you want to see more or less posts like you are seeing on occasion. When you sign up for a newsletter on a website that you visited, you land on their email list and they try to ask questions on the signup form to figure out what they could send you that might catch your eye and convince you to spend your hard earned money with them.

Social Media hasn’t been my friend.

Being in the firearms industry, retail sales is mostly what we do and in the past we had a public facebook page, in the beginning we didn’t have any problems. We took every precaution to stay on the narrow path of following “community guidelines” but as our audience grew, so did facebook train their ever watchful eyes upon us, when they finally pulled the plug on our public page with around two thousand followers we couldn’t post anything at all, even as we would bend over backwards to stay within the guidelines.

We found it necessary about this time to start collecting our own email list. We invite you to join our email list, we try not to overdo it and you can unsubscribe at any time. We send a few a year and will usually use them to promote a Guns For Great Causes fundraising event, but we’ll put out some new product alerts now and then.

We hope you find our content useful and educational maybe even thought provoking in some areas.

Mission Statement

At Labascus Armory, we are committed to providing our community with exceptional firearms services, promoting responsible ownership, and fostering a passion for outdoor sports. By specializing in personalized service, safety education, and quality firearms, including Henry USA products, we aim to be a trusted partner for enthusiasts and professionals alike. Rooted in small-town values, we proudly support local initiatives and actively promote wildlife conservation through managing food plots and habitats on our land.